Bronco Plumbing
Legal
Straight talk about what data Bronco Plumbing collects, why, and how it's protected. No legalese walls. If something's unclear, just ask.
Effective: May 2025
Bronco Plumbing is a one-person, owner-operated plumbing company based in Blue Mound, TX. This website exists to help DFW homeowners contact Colton and read plumbing tips. We collect the minimum data needed to make that work.
When you submit a quote request we collect your name, email address, phone number (optional), service address (optional), the type of job, and the message you write. This information is used solely to respond to your inquiry.
If you subscribe to our plumbing tips list we collect your first name and email address. We use these to send you seasonal maintenance advice and occasional updates from Bronco Plumbing. You can unsubscribe at any time.
We use Vercel Analytics, which collects anonymized data about page visits without cookies. We also use Google Analytics, which does set cookies and records how visitors move through the site so we can see which pages help people and which do not.
When we run Google Ads, we measure which ads lead to real enquiries. If you submit our quote form after arriving from an ad, we send Google a scrambled, one-way version of your email address and phone number so it can match your enquiry to the ad you clicked. Scrambled means Google receives a fingerprint it cannot reverse: it can check whether the fingerprint matches someone who clicked an ad, and it cannot read your actual details from it. This is measurement, not marketing. It tells us an ad worked. It does not add you to any advertising list, and nobody receives your details to market to you.
Contact form submissions are forwarded directly to Colton by email. We do not add you to any marketing list from a contact form submission.
Newsletter subscribers receive a short sequence of plumbing tips (freeze prep, water heater maintenance, DIY vs. call guides) followed by occasional updates. We send no more than a few emails per month. Every email includes a one-click unsubscribe link.
We do not sell or rent your personal information, and we do not hand it to anyone to market to you. The only thing that leaves us is described under Advertising measurement above: a scrambled version of your email address, sent to Google purely so we can tell which ad brought you here.
If you give us your mobile number and agree to text updates, Bronco Plumbing sends you service messages about your job: appointment confirmations, scheduling changes, a notice when your technician is on the way, and links to your quote and invoice. You can reply to any of them to reach us directly.
You opt in either by checking the text-updates box on our contact form, or by telling us yes when we ask for your number over the phone. The box is never pre-checked, and consent is never required to book service.
Message frequency varies by job. A typical service call involves a handful of messages between the time you book and the time the invoice is paid. We do not send recurring marketing blasts.
Message and data rates may apply, depending on your mobile plan. Bronco Plumbing does not charge you for text messages.
Reply STOP to any message to cancel. We stop texting that number right away and continue by phone instead. Reply HELP for help, or call the number at the bottom of this page. Reply START if you opted out and want messages again.
Texts about your job and texts that promote something are different, and we ask for them separately. Ticking the box for service updates does not sign you up for offers, and you can agree to one, both, or neither. Neither is required to book work or get a quote, and either can be stopped by replying STOP.
Mobile numbers and SMS consent are never sold, rented, or shared with third parties or affiliates for marketing purposes. Nobody buys your number from us and nobody else texts you. Your number is used by Bronco Plumbing to service your job, is handled by Twilio, the messaging provider that delivers our texts, and, if you arrived from one of our ads, is sent to Google only as the scrambled fingerprint described under Advertising measurement above, which is used to count that enquiry and nothing else.
Newsletter subscriber data is stored in a secured PostgreSQL database hosted on Vercel infrastructure. Contact form submissions are delivered by email and are not stored in a database.
Emails are sent via Resend (resend.com), a transactional email provider. Resend stores message logs in accordance with their own privacy policy.
We keep subscriber records for as long as your subscription is active. When you unsubscribe your record is marked inactive and you will not receive further emails. You may request deletion at any time by contacting us.
Every newsletter email contains a one-click unsubscribe link at the bottom. Clicking it immediately stops all future emails.
You may request a copy of the data we hold about you, or ask us to delete it, at any time. Call (682) 540-5053 and tell us you are making a data request. We will respond within 5 business days.
If any information we hold is inaccurate, contact us and we will correct it promptly.
We may update this policy occasionally. When we do, the effective date at the top of this page will change. Continued use of the site or newsletter after changes are posted constitutes acceptance.
Questions?
Privacy policies should never be a barrier. If you have a question about your data, or you just want it deleted, reach out.